Dallas: Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, announced its strategic partnership with Magento(R), owned by eBay Inc., a leading eCommerce platform, serving more than 150,000 businesses across the globe. In addition, Epicor brought in its new Epicor Retail Cross-Commerce offering, a flexible, superior eCommerce platform that allows retailers to personalize the shopping experience across channels, to sustain increased revenue and client loyalty.
While eCommerce has been used by retailers for many years, Epicor seeks to offer a solution that bridges the gap between traditional eCommerce and other sales channels -- allowing customers to interact and carry out with their favorite retail brands in a flawless fashion that is integrated across all channels. Powered by the Magento eCommerce platform, and incorporated with Merchandising and Enterprise Selling, Cross-Commerce communicates with physical stores (Store POS), mobile devices, call center, kiosk and social media to develop engagement through personalized sales, targeted promotions, recommendation engines, contact centers and much more.
This unified commerce platform will allow retailers to improve commerce experiences with capabilities like "shop-online, pickup in store" and "save the sale" to fulfill in-store customer needs from any inventory location, including eCommerce.
Cross-Commerce offers retailers rich functionality along with complete flexibility and control to tailor their online channels. Search engine optimization, catalog management, and powerful marketing tools aids the building of websites giving a rich value added shopping experience for customers, and which can be customized to meet retailers' unique business requirements. Integration with the Epicor Retail Suite enables retailers to drive more online traffic, transform store visitors into lucrative multi-channel shoppers, and convert browsers into buyers across all sales channels. Other special features include a rich merchandising suite, dynamic rule-based product relations, persistent shopping, private sales, gift registry, gifting options, rewards points, merchandise credits, and many more.
The solution is extremely scalable to put up high traffic volume and large product catalogs. In addition, it is perfect to support retailers’ international expansion plans, supporting localization by means of support for native languages, tax rates and multiple currencies. Retailers also gain from the ability to launch mobile-optimized store fronts using a mobile HTML5 interface that supports iPhone, Opera Mobile broesers, Android™
"In today's age of razor thin customer loyalty, it's vital for retailers to provide a unified customer experience, no matter the channel they choose to engage in," said Ian Rawlins, vice president of marketing and business development, retail software for Epicor. "Epicor Retail Cross-Commerce enables this through the sharing of business logic across all channels, so retailers can support real-time cross-channel retailing for higher sales, lower costs, and greater customer satisfaction. To this end, we're pleased to incorporate the power of Magento's eCommerce platform that is well regarded in the industry and already in use today by many of our customers."
"Retailers understand the need to do business in an omni-channel fashion and the need for overall multi-channel system integration, but often struggle in integrating their eCommerce initiatives with other sales channels," said Ryan Thompson, Head of Partnerships for Magento. "Capturing the full benefits of omni-channel retailing involves a great deal of sharing product, converging processes, people and data, and overall system integration across channels. Our partnership with Epicor provides retailers the ability to support true omni-channel retailing across all channels so customers experience a consistent, holistic and value added retail experience."
Read More: eCommerce Magento